What would make someone drive across town to save 20 cents a gallon on gasoline. This is only a saving of 2 dollars on a 10 gallon tank or 4 dollars on a twenty gallon tank. The same person would not drive across town to save 2 dollars or 4 dollars on a computer or some other item.
Is this illustrating the percent change in price idea or is there something else in the psyche of the consumer? I am thinking when we believe something is a necessity we get more obsessive about the price of it.
No comments:
Post a Comment